Ron Rosenbaum, Writer

December 16, 2007

Most Hateful TV Ad of the Month

Filed under: Uncategorized — ronrosenbaumwriter @ 1:14 pm

Have you seen this repellant spot? The one for a Ford SUV where a hateful kid (who reminds you of one of the Hitler Youth who rats on his parents in WWII movies) tells his all-too-folksy father to leave him off a few blocks from the movie theater, because “people in that neighborhood all drive hybrids”. Don’t you already just loathe all the “people in that neighborhood”, their snooty hypocrisy and their viciously snotty kids (you just know that “in that neighborhood” they all live in nouveau Al Gore sized McMansions that belch carbon dioxide like a coal plant along with their oh-so-fashionable hybrids.)

Then the all-too-indulgent father tells the Hitler youth “this is a hybrid”. Whoa, surprise, surprise! And yet the ignorant HY won’t let up: “You mean a hybrid hybrid?”. Which gives the father a chance to say, in his fakey smug, aw-shucksy voice, “I don’t know what a hybrid hybrid is,” but yes.

I’d really like to know the name of the idiot ad agency that made this spot for the corresponding idiots at the Ford company. Aren’t they, in effect saying that anyone who buys any of their other (non-hybrid) cars is a shame to their children, to themselves, and to the world? No wonder American car companies are going down the toilet. They deserve to with such morons running them.

Don’t they realize that despite this ad’s ostensible environmental concern it serves to paint environmentally concerned consumers as cruel-to-children snots? Who’d want to drive that “hybrid hybrid” knowing that people might suspect they were stupid and pathetic enough to be motivated by this execrable ad?



  1. Greetings:

    For longer than I care to remember, I have been troubled by the plethora of what I refer to as Stupid White Guy (SWG) images in the visual arts.

    Concurrently, I have identified two other prevalent images, the Ass-Kicking Woman (AKW) and the Designated Superior Minority (DSM).

    It continues to impress me that, in a single evening’s TV viewing of both programs and commercials, the absolute repetitiveness of these images. As much as I would like it to be the result of some grand conspiracy, my present conclusion is that it’s just a combination of political correctness and creative laziness.

    Comment by Denis Eugene Sullivan — December 16, 2007 @ 7:16 pm | Reply

  2. A splendidly splenetic rant.

    As if most of the programming on television isn’t bad enough, the commercials make it intolerable. I TiVo everything now, even sports, to avoid them. Unfortunately TV has gotten hip to this which has given rise to ads during the programming. (The first down marker brought to you by… Ugh.)

    If there is any justice the creator of the Carl’s Jr./Hardees ads, the ones with slacker slobs loudly eating their food without a hint of manners, will wind up in the Seventh Circle of Hell.

    Kinda touched a nerve with me, Ron.

    Comment by GT — December 16, 2007 @ 11:17 pm | Reply

  3. Worse was NBC’s Go Green Campaign, when a one hour special on parent company General Electric’s relationship to the environment would have done so much more. Christopher Lasch summed is up long ago with his concept “the revolt of the elites”. The rest of us are tired, anonymous masses yearning to be free of the spoiled and condescending. We need a wealth tax in this country, we need to reign in nonprofits as conrucopias for the rich, we need amnesty for immigrant workers registered in a jobsite census by young Americans in a new civil rights movement, we need to scrap a dozen of our sixteen intelligence agencies and we need a President who will fly into the face of Islamofascism and take it down high and low.

    Comment by charlie finch — December 17, 2007 @ 6:58 am | Reply

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